Crafting an identity for a community-first café/grocer in Austin, TX.

In collaboration with Mustard Brand Studio

The team behind Rosy’s came to us seeking to develop a brand for their concept grocery store – nestled near the main trailhead of Austin, Texas.

Within a busy-but-curious cultural landscape, through our creative-strategic process, Rosy’s identified that they wanted to make the everyday exceptional. Through quality, local, surprising products and services, yes – but through that, offering moments of genuine connection that elevate the daily grind.

We workshopped, devised the brand strategy, and crafted the brand design for their “exceptional general store” with commercial and cultural acuity and a true integration of the company’s core purpose.