Defining vitality as a core expression of care in the healthcare space.

In collaboration with Mustard Brand Studio

ADNH Compass, one of the UAE’s largest and most respected catering companies, approached us to lead branding projects for their main sub-divisions – including healthcare.

Engaging in a sprint process that included workshopping, brand strategy, naming, and brand design, we harnessed key insights to develop a positioning and identity that diverged from the stale and sterile into the vibrant, inviting, and healing.

Our ongoing goal being evolving the stakes of healthcare catering. Into something not just nutrition-driven, but vitality-centric.